When T-Mobile wanted to announce their new Easy Switch service, we knew we had to switch people’s mindset about switching carriers from “pain in the ass” to something like… “damn that was fast AND easy.”

We tapped Druski to spread the message.

All The Druskis began as an original social-first concept I created for T-Mobile — built to leverage Druski’s cultural voice while driving full-funnel performance. As Lead Writer, I originated the platform and led writing across the campaign, shaping narrative, tone, and conversion messaging from awareness through action. The work balances humor with product clarity, translating entertainment into brand affinity and measurable engagement.