PHOTO CAMPAIGN
photography by SANDRO
photography by SANDRO
photography by SANDRO
CAMPAIGN CELEBRATION PROMO
not only was the PrEP campaign beautifully effective from an advertising standpoint, the community turned it into a MOVEMENT–which means it was EFFECTIVE AF.
OOH IRL
heated “Contract Heat” bus shelter on State/Lake in downtown Chicago.
CTA station billboards
CTA train banners
CTA station billboards
NATIONWIDE ACCLAIM
source: fusion.net | “Finally: An HIV prevention campaign that uses real, at-risk models”
PrEP4Love was voted as Chicago’s BEST AD CAMPAIGN of 2017
The 2nd Annual POZ Awards spotlighted the best representations of HIV/AIDS in media and culture. The POZ editorial staff selected the nominees, but POZ readers chose the winners.
Prep4Love PICKED UP IN PARIS
the PrEP4Love Campaign was adapted by the AIDES foundation in France to counter rising HIV rates.
tagline translates to: “one tablet daily protects you from HIV”